The development of The Whiteley is based around delivering an enhanced retail experience, a residential development and new leisure facilities. It will restore The Whiteley once again to its rightful position at the heart of Bayswater. Whilst the heritage of the building’s façade will be protected and restored, the shopping mall will be transformed to allow new shops, cafés and restaurants to engage with Queensway, not just by opening up onto the road, but also via a new courtyard. Alongside the plans for the building, Queensway itself will be rethought in order to become more pedestrian friendly and give it a new lease of life as a key London thoroughfare once again.


At the heart of the retail vision will be a new public courtyard that is accessed through a retail arcade at the historic entrance to The Whiteley. The courtyard will be lined with retail units and restaurants, alongside entrances to leisure units that will include a new cinema, located at basement level.


On the levels of the building where retail units have proved to be unviable a wide range of residential units will be created. These will include 1, 2, 3 and 4 bed apartments comprising a mix of corner units, duplexes and penthouses, which, given their setting in this historic building, will be like no other in London.

On Redan Place, at the rear of The Whiteley, a number of townhouses will be created.


A good mix of uses is key to bringing any public space, street or neighbourhood to life. The combination of a hotel with the residential and retail uses we have planned helps us ensure that we can attract different types of people at different times of the day, not only to bring the Whiteley itself to life, but also to provide new customers and visitors to the shops along Queensway and in the local area. Furthermore, the new hotel will be as much as destination for the local community as it will be for the guests, since the ancillary uses, such as its restaurant, bar and lobby, will be open to everyone.


Westminster City Council has a number of exciting proposals to enhance the Queensway streetscape, improving the conditions for pedestrians by widening the pavements and reducing street clutter.

The Whiteley restoration and redevelopment will complement these proposals and our project team is working closely with the Council to make them a reality.